![]() Individuals aged 45-54 have the highest direct mail response rate: 14.1%. ![]() Just as you wouldn’t advertise a steak restaurant using a vegetarian restaurant’s mailing list, you also need to know which demographic group responds to which marketing method. The key to any successful marketing campaign is knowing who to target and where. Consumers aged 45-54 are the demographic group most likely to respond to direct mail pieces. Combine this with DMA’s stat that half of consumers find postcards useful and you’ll understand why postcard marketing is arguably the most effective direct mail method available. Their small size makes them stand out in a mailbox, and the fact they don’t come in an envelope means virtually all postcards get read. 50.9% of recipients say they find postcards useful. Social media saw an upwards trend in use at 74%, a 17% increase compared to the previous survey. It’s closely followed by SMS with 102% and email at 93%, which is, as expected, the option most used by marketers. Regarding response rate, direct mail offers a 112% return on investment.ĭirect mail as an analog medium still delivers the best response from customers. Direct mail stats published by Marketing Charts show that direct mail brings a 29% ROI while social media has a 30% ROI. In fact, it matches the ROI of social media marketing efforts. Even with the current postal rates, direct mail marketing provides a strong return on marketing investment. The US Postal Service implemented new, slightly higher postage rates in January 2019. Direct mail offers a 29% return on investment. Epsilon’s direct mail marketing statistics show that the majority of US consumers prefer direct mail as a method of communication with their favorite brands because they can review it when they see fit. They want to be able to learn what’s new with the brand they support at their own convenience. For example, they hate it when they’re browsing the web and all of a sudden an ad appears. Consumers like having a relationship with their favorite brands, but not based on the brand’s marketing schedule. 73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. With a direct mail conversion rate of 28%, this marketing method is definitely worth a shot. This makes them more prone to visit your website or brick-and-mortar business and make a purchase. From Direct mail recipients purchased 28% more items and spent 28% more money than people who didn’t get that piece of direct mail.īy keeping a piece of direct mail in a household for days on end, consumers are constantly reminded of the product you are advertising. They’re sending out direct mail to people who actually look forward to it, which is why they’re getting much better direct mail response rates. Thanks to technological advancements, mail marketers are gathering more data about consumer behavior. What’s contributing to this spike in numbers? In a word, technology. The prospect list response rate was 4.9%, also showing a big increase compared to the 2.9% it achieved the year before. ![]() The household list response rate was 9% in 2018, significantly up from 2017, when it was 5.1%. The 2018 DMA Response Rate Report brings news of amazing average direct mail response rates. (A “house list” is a company’s internal list of customers prospect lists are usually rented or purchased from a data broker.) Direct mail had an average response rate of 9% for house lists and 4.9% for prospect lists in 2018.
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